An Effective Article Marketing Guide

effective article marketingEffective Article Marketing is one method all business owners should be using to attract vast amounts of traffic to their website. If you are a business owner and you are not using article marketing, I guess it’s high time you reconsider your position. So what is effective article marketing and why should you use it?

Article marketing refers to the writing of short articles and distributing same to article directories. When it’s done effectively it can bring many benefits  which explain why many businesses still engage in this method of traffic generation today.

In this post we  provide tips and advice to help readers understand what effective article marketing means and how to tackle it to get the biggest return for your time and effort.

First off, it is important to know that effective article marketing begins with writing  quality article. Yes, not just any type of article, but articles that have useful information that solves problems for readers. Make the article interesting to read and write with simple, clear and good English.

The goals of effective article marketing

For websites that never gets to understand the need for article marketing, it is possible the owners are not acquainted with the goals of online marketing.

The following goals are associated with article marketing and it is important that any website owner should consider these as the attractions for article marketing. The goals or benefits include:

  • To help the website generate and increase targeted traffic.
  • To help attract quality inbound links to the website
  • To help the page rank of the website for certain keywords
  • To help  build brand awareness
  • To help make a website more useful as place where visitors should come and have their websites useful.

Effective Article Marketing and Viral Traffic

When an article can achieve the above goals it will suddenly take on a life of its own and could quite possible go viral. When this happens your article will be shared across social media sites such as facebook, bookmarking sites such as Digg, newspaper sites such as huffington post and maybe even Google News, you may even find that several other website will linkback to your article as a source of good information about the chosen subject.

If you are lucky enough to see your article go viral you will no doubt see a massive increase in traffic to your website and you must ensure you have your site set up to take advantage of the traffic, this could be by way of entice visitors to optin into you mailing list to get more information from you or you might want to present a CPA  offer so you get paid for a simple action, after all, the point of carrying out effective article market in the first place was to get the traffic and backlinks so you must ensure it is not wasted.

Measuring the impact of your Article Marketing campaign

It is important to measure how successful or unsuccessful your article marketing efforts are.  One way to do this is to setup Google Analytics for your article, this will not only help you track where your visitors are coming from but will also show you which sites are linking back to you website.


We have introduced you to effective article marketing and shown you what the goals and and the benefits it can bring, what I  suggest is you read more about the subject. Tuteful .com is a very good resource I have found for tutorials on effective article marketing

Quick Tips to effective article marketing

The following tips can be applied to help businesses do article marketing that is effective.

  • The writing of quality article is the first step to article marketing.
  • Articles should be published in reputable article directories and not just any type of website.
  • Keyword stuffing should be avoided in the article, even as duplicate content must be avoided.
  • Links should be included in the articles published in the directories. The links should lead back to your website.
  • Consider adding social shares buttons to your articles so that they can easily be shared in Facebook, Twitter, Google + and other social sharing sites.
  • If your concern is how to find ideas to write, then consider doing keyword research and hiring writers to produce compelling contents.

So, follow this simple quick guide to improve your effective article marketing.